Booking Flo Rida
Over the last several years, Flo Rida has pulled off a pretty neat trick. Not only has the Florida-born rapper become a chart fixture thanks to the blockbuster singles “Low (feat. T-Pain),” “Right Round,” “Club Can’t Handle Me,” and his most recent chart-topping hits, “Good Feeling” and “Wild Ones (feat. Sia),” he’s also broken down barriers by uniting millions of fans of pop, hip-hop, and club music around the world and establishing himself as an international, genre-busting superstar in the process. Flo Rida brings his experiences traveling the globe to his fourth album, Wild Ones.
“Over the last few years, I’ve been everywhere — Africa, Japan, Greece, South America, Russia, the Middle East, Australia, India, Singapore, Indonesia, Malaysia, The Philippines, and all over the United States and Europe,” Flo says. “You name it, I went there. I got to go to the best clubs and the most extreme parties and that really influenced this album. With this album, I definitely feel like I have to show people that I’m the life of the party.” Songs like the “Good Feeling” and “Let It Roll” are addictive, upbeat party jams. His newest single, “Whistle,” opens with an acoustic guitar and infectious whistle chime, already proving to be the song of the summer. Jennifer Lopez adds her sultry vocals to the club-ready “Sweet Spot,” and Redfoo of LMFAO helps keep the party going on the bonus track “Run.” “On each album I try to show a lot of versatility, but every time it’s going to get bigger and bigger, because there’s no way I can give my fans the same old thing.”
Wild Ones, is an envelope-pushing collection of party-friendly anthems that showcases Flo Rida’s signature stop-and-go flow, melodic sensibility, massive hooks, and billion-dollar beats, as well as his clever lyricism. “I like to sit down and come up with a melody first, before I even apply the lyrics,” he says. “Because when you’re creating a track, you should become an instrument, not just rap over a beat. For me to connect with a track, it has to be soulful.”
To tap into that soulful vibe, Flo Rida collaborated with a host of A-list songwriters and producers, including Dr. Luke, Goonrock, Sia, Rico Love, DJ Frank E, Axwell, The Futuristics and SoFly and Nuis. “I’m very particular about who I work with,” Flo Rida says. “They don’t have to be a huge name, but I have to feel like they’re bringing something that’s outside the box.” He may be surrounded by star power, but Flo Rida proves that he is one-of-a-kind on Wild Ones. Born Tramar Dillard, Flo Rida was raised by a single mother in Miami’s rough neighborhood of Carol City. “Growing up in the projects, you never knew when you’d have to lay down on the ground because they’re shooting or the police swat team is on the roof,” he says. “My mother instilled in us that you could be from the ghetto, but you don’t have to be of it. Because when it came down to doing certain things, I decided to be a leader and do more positive things.”
Music helped Flo Rida stay on the straight path. His father was a talented musician who encouraged his son to express himself through music. Growing up, Flo Rida was exposed to all kinds of music, thanks in large part to his sisters, some of whom formed a local gospel group. When he was a teenager, Flo Rida found local success rapping with a group called the Groundhoggz. At 18, he became the hype man for Fresh Kid Ice from 2 Live Crew. Eventually, Flo Rida caught the attention of DeVante Swing, formerly of famed R&B group Jodeci and spent a few years in Los Angeles working with him. Unable to land a record deal, Flo Rida returned home to Miami and in late 2006 hooked up with Poe Boy Entertainment and its CEO, Elric “E-Class” Prince. Months later, Flo Rida inked a deal with Atlantic Records.
Released in March 2008, Flo Rida’s debut album Mail on Sunday spawned three singles including “Low,” which spent 10 weeks at No. 1 on the Billboard Hot 100 and went on to become one of the most successful digital singles of the past decade. The T-Pain-featured cut, now over 6x-platinum, appeared on the soundtrack to the movie Step Up 2: The Streets and was one of the most heavily rotated rap singles of 2008. Flo Rida received the People’s Choice Award for “Favorite Hip-Hop Song” and an MTV Africa Music Award for “MTV Base Request.” He also scored his first two Grammy nominations for “Best Rap/Sung Collaboration” and “Best Rap Song.” Mail on Sunday went gold in Australia and Canada and established Flo Rida as one of the most versatile MCs to hold the mic. The worldwide embrace was the culmination of years building his skills and credibility on the underground circuit.
In March 2009, Flo Rida released his second album R.O.O.T.S. (an acronym for “Route of Overcoming the Struggle”), which debuted at No. 8 on the Billboard Top 200 and was nominated for a Grammy Award for “Best Rap Album.” Flo Rida once again made history with the album’s first single “Right Round,” which to date remains the highest-selling one-week digital single ever with more than 636,000 downloads sold its debut week. In addition, “Right Round” is the fastest-selling digital single ever, with one million downloads sold in just two weeks.
In June 2010, Flo Rida scored his fourth Top 10 U.S. single with “Club Can’t Handle Me” (also featured on the soundtrack to the film Step Up 3D) and gave fans a taste of what’s to come on third studio album, Only One Flo (Part 1). The David Guetta-produced global anthem, “Club Can’t Handle Me,” is nearly 3x-platinum. Only One Flo (Part 1) also featured international hits “Turn Around (5, 4, 3, 2, 1) and “Who Dat Girl (feat. Akon).”
Flo Rida is quickly approaching a remarkable 60 million singles sold worldwide. “Wild Ones (feat. Sia)” marks the superstar’s sixth consecutive RIAA platinum certified single not to mention his fifth top 5 hit on the all-encompassing Billboard “Hot 100” chart.As for his stunning success, Flo Rida says, “If you have a dream and stay positive, there’s no way you can lose. The fact that I’ve come from where I’ve come from and been able to travel the world is just crazy. I remember seeing an entire family come to my show. They had a baby in a stroller, a four-year-old girl, and a seven-year old boy. That blew me away that they gave me their time, so I want to give people my time.” To that end, Flo Rida has created Big Dreams For Kids Foundation and the Florida Youth Football League (FYFL), two non-profit organizations dedicated to improving the lives of inner-city, underprivileged youth through education, team sports, family enrichment and support. Flo also founded his own label, International Music Group (IMG).
“It’s one thing to me for me to be successful with music, but with the right message and having the ability to connect with people, I knew I could do something meaningful that gives people hope,” Flo Rida says. “When I was growing up, celebrities would come through the projects where I lived, and hearing them talk about how they had become financially stable made an impact on me. I’ve felt a need to go back and talk to kids and let them know what happened in my life, the way some of these folks did for me. I feel like it’s my duty to put a smile on people’s faces, whether it’s through my charity or through my music, and that’s what I always plan to be doing.”